Creating an online brand community.

One of the most asked questions we get is:

How do we increase the amount of comments on our posts?

The answer really comes down to a few variables:

  1. CONTENT | How engaging is your post content?
  2. CAPTIONS | How engaging is your post caption?
  3. REPLYING | How engaging are your comment replies?

Other than our growth strategy, these three pillars were and continue to be our main focus with @mjrasenal. Their followers have come to expect a certain voice, tempo, and specific content, that is delivered on a consistent schedule. Since IVY stepped in, engagement rate (ER) has risen from 0.25% to over 2%, with the industry standard for a 150K follower account hovering 1.25%.